Strategy and conversion
Customer registration: what to ask for, what not to and how to handle businesses
24/10/2026
Strategy and conversion
Business decisions to sell more online: catalogue, pricing, product pages that convert, analytics and practical use of AI.
Latest posts
Strategy and conversion
AI in a small business with an online store: where to start, minus the hype
24/10/2026
Strategy and conversion
Carbon footprint in your online store: how to calculate it and communicate it without greenwashing
23/10/2026
Strategy and conversion
Selling by the square metre in an online store: boxes, pieces, wastage and unit price
23/10/2026
Strategy and conversion
Selling by the linear metre: coils, lengths, minimum cuts and stock in metres
23/10/2026
Strategy and conversion
Selling loose and by weight in an online store: sacks, variable weight and price per kilo
23/10/2026
Strategy and conversion
Consignment selling in an online store: commission, settlement and third-party stock
23/10/2026
Strategy and conversion
Products that need another product to work: purchase requirements and fewer returns
23/10/2026
Strategy and conversion
Why your internal search loses sales: synonyms, typos and searches with no results
23/10/2026
Strategy and conversion
Group orders: collective buying for associations, clubs, parents' associations and companies
23/10/2026
Strategy and conversion
Choosing size and colour from the product listing: fewer clicks to the cart
22/10/2026
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