PrestaShop, Shopify or WooCommerce: how to choose a platform
We specialise in PrestaShop, but it is not the answer for everyone. Here are criteria to choose without the marketing.
There is no best platform in the abstract. There is one that suits your business, your budget and your team better.
PrestaShop
- Open source, hosted wherever you like and with no per-sale platform fee.
- Very complete out of the box for ecommerce: combinations, multistore, multilingual, pricing rules.
- Large module ecosystem, especially strong in Europe and Spain.
- Requires hosting, updates and someone technical on hand (in-house or external).
Shopify
- Hosted service: you do not deal with servers or updates.
- Very quick to get started.
- Monthly fee, app costs and transaction fees if you do not use its gateway.
- Less control over code and data; some customisations are difficult or impossible.
WooCommerce
- Ecommerce on top of WordPress: ideal if content is at the heart of the business.
- Very flexible thanks to plugins.
- With large catalogues or heavy traffic, it needs more optimisation.
Criteria for deciding
| Your situation | Usually fits |
|---|---|
| Just starting, small catalogue, no technical team | Shopify |
| Content and the blog come first, moderate catalogue | WooCommerce |
| Complex catalogue, B2B, several languages, custom integrations | PrestaShop |
| You want full control of data and code with no per-sale fee | PrestaShop or WooCommerce |