Google Shopping and Merchant Center with PrestaShop
Appearing in Google’s Shopping tab can be free and brings traffic with strong purchase intent. We explain how to connect your catalogue.
Updated: 26/09/2026
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Google Merchant Center is where you upload your catalogue so your products appear in Google Shopping, in image results and in product ads. As well as paid ads, Google shows free listings.
The product feed
A file (or an API connection) with all your products and their data. In PrestaShop it is generated with a feed module or with Google’s official integration.
Attributes that cannot be missing
id,title,description,link,image_link.priceincluding VAT (in Spain) and currency.availability.brandandgtin(EAN) if the product has one, oridentifier_exists: noif it is your own product without a code.condition(new, used…).- Shipping costs configured in Merchant Center.
Common errors
- Feed price different from the website’s: because of VAT, combinations or price rules not applied. Google detects it and rejects the product.
- Out-of-sync availability: the feed says “in stock” and the website says “out of stock”.
- Images with text or watermarks.
- Combinations: each size/colour as its own product with a shared
item_group_id.
Updating: regenerate the feed at least once a day with a scheduled task, and more often if your prices or stock change a lot. Consistency between feed, website and structured data is what prevents suspensions.
Want to put this into practice in your store? Rekire can help: automated marketing for PrestaShop and PrestaShop modules.
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